KENYA – Technology company that links motorcycle riders to consumers wishing to buy and deliver products, Glovo, has partnered with the National Transport and Safety Authority (NTSA) in a road safety campaign to train all riders using its platform on road safety.

The campaign, which aims to bolster road safety in Kenya, is part of Glovo’s strategy to ensure high road safety standards as well as compliance with public transport regulations amongst riders using the Glovo platform.

Speaking during the partnership announcement William Benthall, the Glovo General Manager for Kenya said that the partnership underlines Glovo’s commitment to work with government to help solve the challenges faced by riders on the roads.

“Glovo is a technology platform that links customers with independent couriers. We take this role as intermediary very seriously and we are doing what we can to help build capacity and ensure riders using our platform remain safe.

“As a company we emphasize proper road safety practices for riders using our platform. Public-private partnerships such as ours with the NTSA have been proven to work for medical reform, construction and many sectors in Kenya, and they are critical to the development of this sector,” he added.

Glovo already has the widest coverage in Nairobi among on-demand eCommerce companies which will mean this initiative can have a real impact on the roads of Nairobi.

This partnership comes at a time when the National Transport and Safety Authority (NTSA) officers and National Police Service (NPS) are set to commence a road safety awareness campaign on major roads meant to contain the rising road carnage.

Glovo is a Spanish start-up founded in Barcelona in 2015. It is an on-demand courier service that purchases, picks up, and delivers products ordered through its mobile app. It aspires to be a multi-category lifestyle app with food delivery being the most popular offering.

It has since then expanded operations to 3 continents i.e. Europe, Africa, and South America. The service is present in over 20 countries and more than 100 cities. In Africa it is available in Kenya, Morocco, Egypt, and Ivory Coast.