CAMEROON – Gozem, a West African-based eCommerce startup which offers ride-hailing, logistics, food delivery, and fintech services, has launched is set to launch its taxi-booking app in Cameroon.
Gozem was founded in 2019 by Emeka Ajene and Raphael Dana, operating an app that offers transportation, logistics, e-commerce and financial services in primarily-francophone African countries.
In addition to increasing competition in the market for applications that provide various financial, transportation, and e-commerce services, the startup hopes to expand the number of users of its platform, which is now believed to be over 500,000.
“Cameroon is in full swing, as I can confirm. It’ll be a week, if not a few days, before you know it. The teams are all set and ready to go,” said CEO Emeka Ajene.
“The goal is to build a fantastic software that brings together a variety of services on a single interface, including goods and people transportation, e-commerce, and financial technology.”
This startup’s presence in Cameroon is primarily part of a continental expansion strategy that will soon take it to the Democratic Republic of the Congo. After Togo, Benin, Gabon, and Cameroon, it’s now Cameroon’s turn.
The operator plans to grow into six more markets over the next two years, including Nigeria, Ghana, Senegal, Côte d’Ivoire, Burkina Faso, and Rwanda.
In May this year, Gozem announced its expansion to Gabon which was the first time Gozem spread its operations outside West Africa.
Since its launch in 2019 and early beginnings in Togo as a motorcycle ride-hailing startup, Gozem has made its ambition to be Africa’s no.1 super app very clear.
Today, the app has diverse verticals in electronic transportation, food delivery, eCommerce, logistics, and financial services, with customers’ needs the determinant of further expansion.
Gozem is not the first African-based startup with super app ambitions. Startups like OPay in Nigeria and CanGo in Central Africa began with similar aspirations.